A logo is a lot like a gourmet meal, it doesn't have to be overly complicated to be good, but it needs to be well prepared and harmonise all of its ingredients to give your customers the right flavour for your business.
A logo is a lot like a gourmet meal, it doesn't have to be overly complicated to be good, but it needs to be well prepared and harmonise all of its ingredients to give your customers the right flavour for your business.
Everywhere you look there are logos of well known companies; as you brush your teeth, as you drive to work, when you open your fridge. But what actually makes one logo better than another, and how can you make sure that you have a good logo?